Celebrity and brand collaborations are not a new thing. Kanye with Adidas, Kate Moss with Topshop, Pat Rafter with Bonds, Ashton Kutcher with Extra, Miranda Kerr with everything under the sun; the list goes on. While most collabs are successful (sorry, Brits), we believe that there's a serious gap being left wide open in the land of celeb endorsements and that some big brands are missing out on some potentially lucrative opportunities. See below for some suggestions we have put together on behalf of Westpac, Guzman Y Gomez, XXXX, Easy Off Bam and more.
Selena Gomez x Guzman Y Gomez
Vance Joy x Vans
Little Mix x Mixmaster
Kanye West x Westpac
Taylor Swift x Suzuki
Adele x Dell
Grimes x Easy Off Bam - Grime & Soap Scum
The Internet x Internet Explorer
Sam Smith x Smith's
Jamie xx - XXXX Beer