Celebrity and brand collaborations are not a new thing. Kanye with Adidas, Kate Moss with Topshop, Pat Rafter with Bonds, Ashton Kutcher with Extra, Miranda Kerr with everything under the sun; the list goes on. While most collabs are successful (sorry, Brits), we believe that there's a serious gap being left wide open in the land of celeb endorsements and that some big brands are missing out on some potentially lucrative opportunities. See below for some suggestions we have put together on behalf of Westpac, Guzman Y Gomez, XXXX, Easy Off Bam and more.

Selena Gomez x Guzman Y Gomez 

Vance Joy x Vans 

Little Mix x Mixmaster 

Kanye West x Westpac Taylor Swift x Suzuki 

Adele x Dell 

Grimes x Easy Off Bam - Grime & Soap Scum 

The Internet x Internet Explorer 

Sam Smith x Smith's 

Jamie xx - XXXX Beer