Allday (AKA Tom Gaynor) is the most hyped name in Australian hip-hop right now although it’s not Aussie hip-hop as you’ve heard it. On hearing Allday’s debut album, Startup Cult, it becomes clearly apparent that the young Melbourne emcee is inspired by rappers like Future, Drake and Yeezy rather than homegrown acts. As such he’s ushering in a new-age of Australian hip-hop; one based on youthful lyrics, northern-hemisphere beats and a ‘cult’ that has quickly formed around him. As a young artist, Allday has become somewhat of a master at social media. He’s amassed almost 100,000 likes on Facebook and 62,000 followers on Instagram. In celebration of his new album Startup Cult, he took a number of his fans on bus rides around Melbourne and Sydney to listen and chat about the new album.
Allday answered a few questions for the interns about what inspired the bus idea, his favourite R&B tracks at the moment and whether he would win a hot dog eating competition.
What inspired the “Startup Cult” bus idea?
At the moment with all the people messaging me it’s very difficult to reply to every fan so I thought if the quantity of fan interaction is decreasing, let’s improve the quality. At first I wanted to drive around with people 1 on 1 and play them the album but we settled on the idea of a bus. Next time I’m thinking a “booze cruise” around the harbour.
It sounds to us like your music sounds slightly more like American hip-hop than Aussie. Would you agree?
I think the line between Australian and American sounds is that Australian Hip Hop has branched off from 90s boom bap and developed in a certain way. I love and appreciate a great deal of Australian Hip Hop but my musical influence isn’t really rooted in Australian artists. I think it’s very cool Australia has its own sound, but I don’t really consider myself a part of that (beyond the accent).
Youve built up an impressive following without having an album out yet. How important is social media in that?
Social media has been the foundation of everything for me so far. If Instagram and Facebook were to close down tomorrow I have no idea what I’d do. On the other hand, sometimes people overthink social media, I just try to be myself and I think people can sense honesty.
What have you done differently from the mixtape to the album? Do you think the album sounds more cohesive?
Well the album took a lot longer. I thought about what I wanted to communicate and how. Whereas on the mixtapes I would usually just find a beat or whatever and write a rap in 5 or 10 minutes. Then record it in 15 or 20 minutes and that would be a song. For instance, some songs like Sick Sad World or Julia Stiles (mixtape songs) would have about 30 minutes total work in them. When they got to 100,000 views or whatever I realized “wow, I would have done a better job if I knew this many people would listen to it.” So on the album, I tried to do a better job.
Is Right Now a good indication of what is to come on the album or are there some curve balls?
I think there’s some curve balls.
How is the tour going? Is the crowd reacting to the new songs well?
The tour just finished up, the new songs weren’t going amazingly actually but that always seems to happen with me. Maybe I need a bit of practise to perform them or something.
Name your five favourite hip-hop/RnB songs at the minute.
Partynextdoor – TBH
Sampha – Indecision
The Weeknd – Often
Jeremih – Fuck U All The Time
Justin Timberlake – Not A Bad Thing
^ Wow these are all RnB, guess I’m going through a phase at the moment.
1. Would you be Jay Z, Beyonce or Solange in the elevator situation?
I don’t know their personal lives and I don’t want to weigh in on that really but I think I’d like to be Jay Z because I’m already a man and I don’t want to have to get used to a whole different set of genitalia.
2. Do you believe you could win a hot dog eating competition?
I’m a pretty fast eater. The fact that I’m a vegan really holds back my hot dog eating (for the rest of eternity). Vegan hot dogs though, I’m keen to race.
3. Whats your least favourite Instagram filter?
Wow, so many of them suck. Hefe.
4. Money has been left in the ATM. What do you do?
If I was 16, I’d take that money and be buying something terrible with it before you could say “lack of morals”. These days, I’d take it back into the bank and make sure the person got their money back.
5. What do you see in this inkblot?
That’s clearly a woman’s body right? Now I look like some sex-minded perve, damn.
Allday‘s debut LP Startup Cult is out now.